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Social Media6 August 2026• 5 min read
How to make social media bring customers, not just likes
Engagement feels good but it does not pay salaries. Here is how to turn attention into enquiries.
If your posts get saves and comments but very few enquiries, the issue is usually the journey after the post, not the post itself.
Build a path, not just a feed
- Make it obvious in your bio what you sell and who it is for
- Give every post one job: teach, prove or invite
- Send people somewhere specific, not just to your page
- Reply to enquiries with a clear next step and a price range
Aim for a simple weekly mix: content that shows your expertise, content that proves results, and content that asks for the sale. Most businesses are missing the third one entirely.
